Caring Causes - Pacsun

Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, introduces the latest Rare DNM Edit at select Pacsun stores and online. Building on its ongoing collaboration with Selena Gomez’s Rare Impact Fund, the new holiday collection brings together fashion, self-expression, and purpose, with Pacsun donating 10% of sales from each Rare DNM Edit style purchased to the Fund, up to a maximum donation of $300,000.

The launch continues Pacsun’s commitment to expanding access to youth mental health resources through its partnership with the Rare Impact Fund. Since 2024, Pacsun has generated more than $2 million in support of the Fund, which works to expand access to mental health services and education for young people around the world. The latest collection builds on a collaboration that connects fashion with a cause that matters deeply to the next generation.



The partnership reflects the priorities of the young people Pacsun serves. According to Pacsun’s 2026 Youth Report, conducted in partnership with GlobalData and surveying more than 6,000 young people ages 11–24 across the United States, 59% identified being mentally healthy as a life goal they hope to achieve by age 35. The findings underscore the importance of mental wellbeing to younger generations and reinforce the opportunity for brands to connect with young people through both culture and meaningful action.